Privacy policy

Privacy Policy

Last updated: August 11, 2026

OBG Automotive Ltd, trading as OBG Cars ("OBG Cars", "we", "us" or "our"), operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with our services.

OBG Automotive Ltd is registered in England and Wales under company registration number 13427036.

Registered/Business Address: Unit 4 Box Farm, West End Road, Kempston, Bedford, Bedfordshire, MK43 8RT
Email: Oliver@obgauto.com
VAT Number: 393082975
ICO Registration Number: ZC205166

OBG Automotive Ltd (FRN 1061343) is an Introducer Appointed Representative of Jigsaw Finance Limited, which is authorised and regulated by the Financial Conduct Authority under FRN 679612. Jigsaw Finance Limited is a credit broker and not a lender. Jigsaw Finance Limited is currently listed by the FCA under reference number 679612.

Our website is powered by Shopify, which enables us to provide our online services to you.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, enquire about our vehicles or services, submit a finance application, make a purchase or otherwise communicate with us.

Please read this Privacy Policy carefully. By accessing or using our website or services, you acknowledge that you have read and understood how your personal information may be used as described below.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with us, we may collect or process:

  • Contact details, including your name, address, billing address, telephone number and email address.
  • Identification information where required in connection with a vehicle purchase or finance application.
  • Financial information, including payment information, transaction details and information you provide when enquiring about or applying for vehicle finance.
  • Finance application information, including information relating to your employment, income, residential status, financial circumstances and other information required to assess or arrange a finance application.
  • Account information, including usernames, passwords, preferences and settings where applicable.
  • Transaction information, including vehicles or services you enquire about, purchase or otherwise interact with.
  • Communications with us, including emails, telephone enquiries, website forms, customer service enquiries and other correspondence.
  • Device information, including information about your browser, device, network connection, IP address and similar identifiers.
  • Usage information, including how you access, interact with and navigate our website.

Personal Information Sources

We may collect personal information:

  • Directly from you when you contact us, visit our website, make an enquiry, purchase a vehicle or submit an application.
  • Automatically when you use our website, including through cookies and similar technologies.
  • From Shopify and other service providers that support the operation of our website.
  • From finance providers, brokers and other business partners where relevant.
  • From Jigsaw Finance Limited where you make an enquiry or application for vehicle finance.
  • From fraud prevention agencies, credit reference agencies and other organisations where legally permitted or required.

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve Our Services

We use your information to respond to enquiries, provide information about vehicles, process transactions, maintain customer records and provide our services.

Vehicle Finance Enquiries and Applications

Where you enquire about or apply for vehicle finance through OBG Automotive Ltd, your personal information may be passed to Jigsaw Finance Limited for the purpose of processing your enquiry or application and assisting with arranging vehicle finance.

Jigsaw Finance Limited may collect and process personal information provided through an introducer such as OBG Automotive Ltd when you apply for its services.

Jigsaw Finance Limited is authorised and regulated by the Financial Conduct Authority under FRN 679612 and acts as a credit broker, not a lender.

You should also review Jigsaw Finance Limited's Privacy Policy for full information about how it collects, uses, stores and shares your personal information:

https://www.jigsawfinance.com/privacy-policy

Jigsaw's current Privacy Policy specifically covers applications made either directly or through an introducer.

Marketing and Advertising

Where permitted by law, we may use your information to provide relevant marketing communications about our vehicles, products, services and promotions.

You can unsubscribe from marketing communications at any time using the unsubscribe option provided or by contacting us.

Security and Fraud Prevention

We may use personal information to protect our business and customers, detect fraudulent or unlawful activity, secure our website and comply with our legal and regulatory obligations.

Communicating With You

We may use your information to respond to questions, enquiries or complaints and to maintain our relationship with you.

Legal and Regulatory Requirements

We may process information where necessary to comply with applicable laws, regulatory requirements, requests from regulatory or law enforcement authorities or to establish, exercise or defend legal claims.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary for the operation of our business or provision of our services.

This may include:

  • Jigsaw Finance Limited, where you make a finance enquiry or submit a finance application through us.
  • Finance lenders or other finance-related organisations where necessary in connection with an application and where permitted.
  • Shopify, which provides the technology used to operate our website.
  • Payment processors and banking providers.
  • IT, hosting, website, analytics and customer-support providers.
  • Professional advisers including accountants, solicitors and compliance advisers.
  • Regulatory authorities or law enforcement organisations where required by law.
  • Business partners and service providers that assist us in delivering our services.

Third parties will process your information in accordance with their own privacy policies and applicable data protection law.

Jigsaw Finance Limited

OBG Automotive Ltd (FRN 1061343) is an Introducer Appointed Representative of Jigsaw Finance Limited.

Jigsaw Finance Limited is authorised and regulated by the Financial Conduct Authority under FRN 679612 and is a credit broker, not a lender.

If you choose to submit a finance application, information you provide may be securely submitted to Jigsaw Finance Limited so that it can process your application, communicate with you and, where appropriate, approach lenders or other relevant parties in connection with arranging vehicle finance.

Jigsaw's Privacy Policy explains in more detail how it uses and protects personal information provided when customers apply through an introducer such as OBG Automotive Ltd.

You can view the policy here:

https://www.jigsawfinance.com/privacy-policy

Relationship With Shopify

Our website is hosted by Shopify.

Shopify collects and processes certain personal information regarding your access to and use of our website in order to provide and improve its services.

Information submitted through our website may therefore be transmitted to and processed by Shopify and relevant service providers.

For more information about how Shopify handles personal data, please review Shopify's Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

Our website may contain links to websites or online services operated by third parties.

These include our vehicle finance application service provided in connection with Jigsaw Finance Limited.

If you follow a link to an external website, that organisation's own privacy policy and terms will apply. We recommend reviewing the relevant privacy information before submitting personal information.

We are not responsible for the privacy or security practices of websites that we do not operate.

Finance Application Form

If you wish to make a personal or business vehicle finance application, you may be directed to our secure introducer application form operated in connection with Jigsaw Finance Limited:

https://applications.jigsawfinance.com/obg-automotive-ltd-1786373109579/

Information submitted through this form will be processed in accordance with the applicable Jigsaw Finance privacy information.

Children's Data

Our services are not intended for children, and we do not knowingly collect personal information from children where this would not be lawful.

If you believe a child has provided personal information to us incorrectly, please contact us using the details below.

Security and Retention of Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

However, no method of storing or transmitting information online can guarantee absolute security.

We retain personal information for only as long as necessary for the purposes for which it was collected, including where required to comply with legal, regulatory, tax, accounting or reporting obligations.

Your Rights and Choices

Under applicable UK data protection law, you may have rights in relation to your personal information, including:

  • Right of access – requesting a copy of the personal information we hold about you.
  • Right to rectification – asking us to correct inaccurate or incomplete information.
  • Right to erasure – requesting deletion of your personal information where applicable.
  • Right to restriction – requesting that we restrict certain processing.
  • Right to object – objecting to certain uses of your personal information.
  • Right to data portability – requesting certain information in a portable format.
  • Right to withdraw consent – where processing is based on your consent, you may withdraw that consent.

These rights are subject to applicable legal limitations and exemptions.

To exercise any of these rights, please contact us using the details below.

Marketing Preferences

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our communications or by contacting us.

If you unsubscribe from marketing communications, we may still contact you where necessary regarding a transaction, enquiry, finance application or other service you have requested.

Complaints

If you have a complaint about how we process your personal information, please contact us in the first instance using the details at the bottom of this policy.

You may also have the right to raise a complaint with the Information Commissioner's Office (ICO).

For complaints specifically relating to vehicle finance services, please also refer to our Complaints Policy, which can be accessed from the footer of our website.

International Transfers

Some organisations that provide services to us, including technology providers, may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required under applicable data protection law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, services, legal requirements or regulatory obligations.

When we update this policy, we will publish the revised version on our website and update the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, our handling of your personal information or wish to exercise your data protection rights, please contact:

OBG Automotive Ltd
Unit 4 Box Farm
West End Road
Kempston
Bedford
Bedfordshire
MK43 8RT

Email: Oliver@obgauto.com

Company Registration Number: 13427036
VAT Number: 393082975
ICO Registration Number: ZC205166

OBG Automotive Ltd (FRN 1061343) is an Introducer Appointed Representative of Jigsaw Finance Limited, which is authorised and regulated by the Financial Conduct Authority under FRN 679612. Jigsaw Finance Limited is a credit broker and not a lender.